Jake Knight

Consulting

Senior-level marketing direction for founder-led businesses.

I help businesses clarify their positioning, strengthen their brand, and build smarter marketing systems that support real growth.

This work is especially useful when the business is capable, but the marketing feels fragmented, reactive, unclear, or disconnected from where the company is trying to go.

Engagement structures

01Monthly retainer for ongoing strategic leadership.

02Project scope for a defined initiative or build.

03Intensive: focused half- or full-day strategic input.

01Services

01 / Service

Strategic Marketing Leadership

Founder-led businesses that need senior-level marketing thinking but aren't ready to hire a full-time CMO or marketing executive.

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Signs it's needed

  • Marketing feels reactive
  • The team is busy but not focused
  • Vendors are executing without clear direction
  • Leadership is unsure what to prioritize
  • Marketing decisions are being made in fragments

What it helps accomplish

  • Clearer marketing priorities
  • Better leadership alignment
  • Stronger strategic direction
  • More effective use of budget and vendors
  • A more intentional path forward

Example deliverables

  • Marketing strategy
  • 90-day marketing plan
  • Leadership advisory sessions
  • Vendor direction
  • KPI framework
  • Campaign prioritization
  • Brand & growth roadmap

02 / Service

Positioning & Messaging

Businesses that are valuable but hard to explain clearly.

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Signs it's needed

  • The website doesn't clearly communicate the business
  • Sales conversations require too much explanation
  • The company sounds similar to competitors
  • Referral partners struggle to describe the business
  • The brand has grown, but the language hasn't

What it helps accomplish

  • Clearer market position
  • Stronger differentiation
  • Better website and sales messaging
  • Easier referrals
  • More consistent communication

Example deliverables

  • Positioning statement
  • Messaging framework
  • Website copy direction
  • Brand narrative
  • Audience clarity
  • Offer language
  • Sales & referral talking points

03 / Service

Growth & Marketing Systems

Businesses that need marketing to become more structured, trackable, and repeatable.

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Signs it's needed

  • Leads are coming from multiple places with no clear process
  • Follow-up is inconsistent
  • Marketing performance is hard to measure
  • CRM or automation tools are underused
  • The business depends too heavily on memory and manual effort

What it helps accomplish

  • Better lead handling
  • Clearer customer journeys
  • Stronger follow-up systems
  • More useful reporting
  • Less wasted effort

Example deliverables

  • Lead intake process
  • CRM strategy
  • Marketing automation plan
  • Funnel map
  • Reporting dashboard
  • KPI structure
  • Content & campaign workflow

04 / Service

Advisory & Intensives

Founders, owners, or teams that need focused strategic input on a specific issue.

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Signs it's needed

  • You need an outside perspective
  • You're making a major marketing decision
  • A launch, website, offer, or campaign needs sharper direction
  • You're unsure whether the current plan is right
  • You need clarity quickly

What it helps accomplish

  • Faster diagnosis
  • Better decision-making
  • Clear next steps
  • Reduced uncertainty
  • Strategic focus before execution

Example deliverables

  • Strategy intensive
  • Website review
  • Messaging audit
  • Offer review
  • Campaign planning session
  • Executive advisory session
  • Written recommendations
02How this works

The structure follows the problem.

Every engagement starts with a conversation, usually 30 to 45 minutes. I want to understand what's going on in your business, what you've tried, what's working, what isn't, and what "better" looks like.

If there's a fit, I'll recommend an engagement structure based on what you actually need, not a pre-packaged tier. Some clients need ongoing strategic leadership. Others need a focused intensive. The structure follows the problem, not the other way around.

I keep my client roster small so I can go deep.

Not sure what kind of help you need?

That's often part of the work.

Start by sharing what feels unclear, what decision you're facing, and what kind of growth or change the business is working toward.

Request Consulting