About · Jake Knight
Marketing strategy for businesses that need clearer direction.
I'm Jake Knight, a strategic marketing leader who helps founder-led businesses clarify positioning, strengthen brand perception, and build practical marketing systems that support real growth.
Petoskey, Michigan
Senior-level marketing direction across the work that matters.
- 01Strategic marketing leadership
- 02Positioning & messaging
- 03Brand & perception strategy
- 04Growth systems
- 05Content & website strategy
- 06Leadership advisory
- 07Practical implementation experience
Clarity changes the quality of every marketing decision.
- Most marketing problems aren't only tactic problems.
- Unclear positioning creates wasted effort.
- Better strategy improves execution.
- Marketing should serve the business model.
- Strong brands are built through disciplined choices.
My background spans senior marketing leadership and consulting for founder-led companies, with deep work across luxury custom homes, tourism and destination brands, creative businesses, and premium service companies.
I've worked hands-on across the full marketing surface area: websites, content strategy, brand positioning, campaigns, lead systems, CRM, analytics, and the leadership conversations that shape what should actually get built.
That mix matters. It means I can help set strategy and recognize what good execution looks like, and where it usually goes wrong.
Industries
Luxury custom homes, tourism & destination, creative businesses, premium services, B2B SaaS.
Disciplines
Strategy, positioning, brand, content, web, campaigns, systems, analytics, leadership advisory.
Based
Petoskey, Michigan. Working with clients across North America.
A creative background that informs the work, not the brand.
Years connected to dance and visual storytelling shaped how I think about discipline, sequencing, perception, and audience experience. Those instincts still inform the work. How a message lands, how a brand performs in front of an audience, what gets remembered.
But the brand isn't "former dancer turned marketer." The brand is strategic marketing leadership for founder-led businesses. The creative background is a useful lens, not the headline.
Calm, structured, and direct.
Engagements are small, focused, and built around the actual problem, not a pre-packaged service tier.
- 01Clear diagnosis before recommendations
- 02Strategy connected to business realities
- 03Practical systems over theory alone
- 04Honest feedback
- 05Strong writing & messaging
- 06Calm, structured decision-making
Personal note
Outside of client work, I'm interested in writing, music, human behavior, long-term thinking, and the patterns that shape how people make decisions.
Looking for senior-level marketing direction?
Tell me what you're working through.
I read every inquiry personally and respond if there appears to be a clear way to help.
Request Consulting